Metanoia
Graphic Design InternshipCompany: Bloodbath Studio
Year: 2024
Collaborator: Alfredo Chavairra
Tools used: Adobe Photoshop, Adobe Illustrator, Slack, Canva, Adobe InDesign.
As a graphic designer for METANOIA, I helped develop the visual identity and promotional campaign for a multidisciplinary fashion event celebrating LGBTQ+ artists, designers, performers, and musicians. Centered on the theme of transformation, the event explored identity, self-expression, and personal growth through fashion, film, and live performance. The project required a cohesive visual language capable of communicating the event's experimental spirit while remaining adaptable across a wide range of physical and digital media.
Working alongside designer Alfredo Chavarria, I contributed to the design of the event's primary promotional materials, including the official poster, social media graphics, printed marketing assets, and supporting visual content used throughout the campaign. In addition to audience-facing materials, I assisted in developing a sponsor deck and company logo that were used to communicate the project's vision to potential partners and sponsors, helping establish a professional visual identity beyond the event itself.
The collaborative nature of the project provided valuable experience working within a creative team while responding to evolving design feedback, production schedules, and communication needs. Beyond creating individual graphics, I contributed to building a unified visual language that supported event promotion, sponsor outreach, and audience engagement from the early planning stages through the final production.
METANOIA strengthened my experience in branding, editorial layout, event promotion, and multidisciplinary design. It reinforced the importance of developing visual systems that can scale across different media while communicating a clear and memorable identity for a live cultural event.
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